At the beginning of 2016, together with other ING Group companies, we joined the Environmental Programme. In May 2016, we adopted the ING Environmental Approach. The document requires us to take measures to minimise Bank direct and indirect negative environmental footprint. Environmental Programme-related actions are supported by the OFF Culture. With this project, we encourage employees to be active in sustainable electricity and water consumption, for example.
In 2017, the OFF Culture was recognised by the jury of the Power of Content Marketing Gala – Columns of 2017. We won gold in the category “Content Marketing – Finance and Insurance”. We were appreciated for coherent actions, creative catchphrases and the educational value of the project. We also received an honourable mention in the category “Content Marketing Strategy for Employees”. Here, we gained recognition for creative actions aimed at corporate retrenching and friendly communication.
In 2017, we initiated subsequent stages of the OFF Culture. Rational water use has been the central theme there. The second edition of the OFF Culture started on 22 March, the World Water Day. We made the employees aware and reminded them that each and everyone of us has an impact on the condition of our planet. Blue stickers that encouraged employees to take action in the form of a riddle were the dominant hallmark of that edition of the campaign. The stickers also featured phone numbers to report any leaking faucets or toilets. We also invited our employees’ kids to take part in the second stage of the OFF Culture devoted to water. On the occasion of the Children’s Day, we called the eco contest Waterproof Doctor on Track. It was aimed at ecological education and an attempt to alter the children’s awareness of water consumption. We reinforced the OFF Culture with short articles in our Baśka banking magazine: Sometimes it’s good to be OFF, New edition of the cultural and educational instructor, OFF Culture for summer, We sort with the OFF Culture and We are water-responsible.